Mike Erdman Ford Multi-Display Showroom

The Problem

Mike Erdman Ford needed a showroom display system that could hold customer attention and reinforce the brand from the moment someone walked through the door. They had no dedicated digital signage infrastructure, and the showroom floor had no displays delivering content to customers browsing inventory.

What We Did

• Mounted multiple large-format commercial displays across the showroom floor, each positioned for maximum visibility from customer browsing areas.
• Ran all cabling in-ceiling to keep the showroom floor clean with no visible wires.
• Configured dedicated media players for each display and set up a content scheduling system the dealership team manages themselves.
• Coordinated the entire install to minimize disruption during business hours, with every screen live before we left the lot.

The Result

Every screen was live and running branded content before we left. The dealership's team controls the content schedule without outside help. The showroom floor now uses every square foot to sell.